Strong branding is critical in our ad-cluttered world. After all, you want to ensure that you’re the first provider in your niche that comes to customers’ minds.
But what if your brand is, well…just you? How can you be memorable and stand out as an artist, producer, or company?
Here’s a quick guide and some examples of one-person businesses that have great, memorable brands: (more…)
What’s the most important thing in advertising / promoting? I’ve been asked this question more than a few times when it comes to marketing, particularly by music artist. Advertising costs money, usually a lot of it, the last thing you want is to donate your money vs getting a return on your advertising. I used to have a lot of different answers, all depending on who was asking and why…these days I have just one answer. The Most Important thing in advertising/promoting is…
Not just a good image, a really nice logo, a big headline, a bunch of product, portfolio, creativity, a nice layout, a product picture, etc.
No, the single most important thing is… (more…)
Whenever I talk to a artist who’s about to sign with a major label, I always end up thinking of them in a particular way. I imagine a trench, about four feet wide and five feet deep, maybe sixty yards long, filled with runny, decaying shit. I imagine these people, some of them good friends, some of them barely acquaintances, at one end of this trench. Then I imagine the faceless industry at the other end holding a fountain pen and a contract just waiting. Nobody can see what’s printed on the contract, because it’s too far away. The industry shouts to everybody that the first one to swim the trench gets to sign the contract. Everybody dives in the trench and they struggle and fight to get (more…)
Here’s a question for you: What are you made of? What are you really made of? When push comes to shove, when the rubber meets the road, when the chips are down, what lies at the very core of your character?
You learn what you’re really made of only when things go wrong and you are tumbled, end over end, by some adversity or setback that hits you like a Mack truck coming out of an alley. Since your behaviors on the outside are the real indicators of who you are on the inside, only by observing how you behave when things go wrong can you tell what you really have inside you. (more…)
