No two people are the same. To a music enthusiast, that truism means paying close attention to what motivates people to buy your music. Your audience will approach buying with their own agenda. For example, they could be shopping for specific tracks, hoping to build a long-term relationship with the artist, or finding relative music. Either way, the more they are sold on your music, the more they are sold on the artist. So to a music enthusiast, the first and most important thing is to “Sell Yourself First, Not Your Product.”

That means your management should tailor your sales technique based on the primary reason your audience wants to buy. We have our preferred selling style and it’s one we have built up with layers in a period of time from experimenting. I don’t always see entrepreneurs or management trying to understand the need from the buyer’s perspective. And the main reason that I see is, they focus solely on their own artist instead of their artist’s audience.  (more…)