So you want to create a video that everyone’ll talk about? You want it to be shared globally and earn views, retweets and “likes.” In other words, you want it to go viral, like Caskey did, which earned him to be the newest YMCMB signed rap artist.
How do you make that happen? There is no surefire formula. You can’t conjure up viral; you can’t force it. But here’s the thing: If you are looking to market your music, you don’t necessarily need a viral hit–you just need to attract enough attention to draw people. Here’s how.
Focus on the story. Before trying to be clever, consider the message. Why are you producing the video? What problems does your music tackle, and in what unique ways does it stand out?
Most marketers have a tendency to focus on the product, but it’s more interesting to talk about what problem your music problem can solve. Ideally, that problem is one shared by your market, so they’ll recognize their pain in your video. (more…)