Connecting with consumers or your audience when they’re on the go is more important than ever, and text message marketing (also referred to as proximity marketing) can be a highly effective technique.
But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers or your audience and motivate them to act, then your efforts are pointless.
I thought of the best five tips for writing marketing texts that get read and produce results:
1. Be brief and focused.
Your text message should be laser focused and succinct. There’s no room for fluff in mobile marketing. Know who your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits of why they should read/listen.
2. Avoid hype, slang and abbreviations.
If your text message looks like spam, consumers or your audience will delete it without a second thought. It’s critical that you leave out anything that might seem too slick and promotional. That includes marketing hype like “amazing” offers or music, slang and text abbreviations, all of which cheapen the perception of your brand and can destroy your campaign.
3. Offer something of immediate value.
No one wants to receive texts from a company or artist unless the messages offers something with immediate value. Because text messaging is an instantaneous decision for them to make. Whether you’re providing information about a sale, a new product from your company, or a new track, the point is that – the message should describe the benefits of ACTING NOW.
4. Identify yourself.
How often have you received a text that doesn’t identify the company or your brand? Instead, you often see a phone number you don’t recognize and a vague message that could have come from any number of companies or brand. And how often have you simply deleted those anonymous messages? It’s essential that you clearly identify your business or brand to avoid getting the spam treatment.
5. Make consumers feel special.
Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion or exclusive incentives. Otherwise, they will most likely opt out of receiving any future texts from you.
Remember that finding the right messages for your audience will take time and experimentation. The key is to make an impression, make it personable, and make it beneficial for “them” so that you create a win/win.
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